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about us

customer service

We assign a dedicated account executive

timely delivery

We meet your delivery expectations

price guarantee

We offer competitive prices


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Rubicon Steel is your one-stop shop partner in steel – we exist to ensure that your steel requirements are met without any hassle. We treat all customers with equal levels of importance – BIG or small, YOU are our priority.

Majority of our inventory are imported from steel mills abroad. We work closely with these steel mills to secure only items that pass our quality assurance inspection of measurements and tensile strength. Those that fail are immediately rejected.


We exist to ensure that your steel and construction requirements are met without any hassle.


We desire to become the industry standard for professionalism and customer experience.

our story

Rugged, Garapal, Casual, Panlalaki – words affiliated with the industry. No one has truly attempted to change it.
Enter Rubicon Steel where we want you to experience class personified.

Our goal is to change the way people deal and perceive the construction industry.

At Rubicon, you will find that we work for YOU.

About 5yrs ago, I decided to embark on the journey of entrepreneurship in order to pave the way for my children in the future. With my family being involved in a lot of real estate projects, it wasn’t long until I set my eyes on the steel import and trading industry. My biggest frustration came in the lack of professionalism I felt was an industry accepted practice – something I was determined to change.

We have an extremely meticulous hiring process to ensure that our customers get nothing short of the most professional individuals assigned to assisting them in with their construction requirements.

We pride ourselves in making sure that every customer – big or small – is treated just the same.

We hope to have the pleasure of serving you for one of your future requirements!

Your future partner,
Jose L. Merx

“Mapagkakatiwalaan – binigay pa rin nila yung napagusapan kahit nadelay kami sa bayad.”

- Mam Mia | Pazifik Power Inc. -

“Professional at mapasensiya.”

- Mam Chona, DMCI Inc. -

“Good price, madalas nakakamura kami.”

- Sir Paul, BF Metal Corp. -

“Ayos kadeal. Tama lahat ng mga sukat.”

- Sir Nelson, DPWH -

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